“We love our new logo. It shows a sloth in Veragua Rainforest during the early morning or late afternoon light, when the sky gets rosy-colored and the mountains deepen in blue hues that are almost mysterious,” said Marti Jimenez, president of Veragua Rainforest. “Sloths in the wild represent how exotic and vulnerable our habitat is. Therefore, the red color in our logo calls attention to our endangered ecosystem which we strive to protect.”